TO CONSOLIDATE the island of Gran Canaria as a point of reference for the audiovisual industry in all its facets: cinema production, television and publicity.

TO PROMOTE, develop and assist, on the basis of criteria of excellence, the audiovisual production industry in Gran Canaria.

TO ADVANCE the audiovisual industry and work with the public administration, industry and the agencies involved in order to develop and expand a consolidated, sustainable, audiovisual industry that will contribute to the creation of employment and provide diversification of the economy.